The Movalatex is an art project.
Movalatex is a legally registered trademark for selling plastic and latex products that operates as a fictitious company.
This brand name offers a simulated range of commercial products that appropriate daily life objects, transforming their identity through operations with the appearance of commercial transactions.
Movalatex proposes a decontextualization of commercial and consumer products that are turned into art by applying a Movalatex label to them. Anyone can reproduce and originally clone a Movalatex artwork just adding the word Movalatex to the desired object (either handwriting it or downloading it from the web), as it happens, for example, with Nike sneakers made in China that you can find in “all one Euro” stores. Everybody can be a part and produce Movalatex. Every single one is invited to collective creation.
This art project researches in the notion of protection in relation with "healing" as the traditional, originally function of art; though the art history tell us that the first artists were shamans. But, as well, working on the concept of "protection", I´m questioning the "culture of protection" supported by the monopolies of intellectual property.
In English (and the case is similar for French), the german word “Öffentlichkeit” is translated in certain contexts as “public” or “publicity”; however, where “Öffentlichkeit” stands for a general category of social organization, “public sphere” or “public space” is usually preferred. It is this problem, the question of the social constitution of “publicness” or “publicity” (Öffentlichkeit) that I would like to take as the starting point for the presentation of the Movalatex project.
In the same way, the Movalatex project is willing to give us a message with the publicity and marketing strategies, but carrying privacy to a public sphere or the identification of the artist life with her work, as an attempt of reification. Furthermore, in Movalatex every artistic element becomes part of a process that describes human and social relations and, in fact, this project is more a system of artistic relations than a compendium of products.
This art project is structured so:
a. visual artwork or movalatex products (self-care range of items to protect of what you want in plastic)
b. performances or movalatex merchandising strategies (trading an extended range of latex and plastic products in order to get the best quality way of life)
c. by-products or the movalatex sponsoring (protective support for different activities)