This brand name offers a simulated range of commercial products that appropriate daily life objects, transforming their identity through operations with the appearance of commercial transactions.

Movalatex proposes a decontextualization of commercial and consumer products that are turned into art by applying a Movalatex label to them. Anyone can reproduce and originally clone a Movalatex artwork just adding the word Movalatex to the desired object (either handwriting it or downloading it from the web).